When shopping for a vehicle, one of the biggest considerations is how well it will hold its value over time. Depreciation is an unavoidable reality in car ownership, but some brands retain their value significantly better than others. Subaru stands out as a top performer in this category, consistently ranking among the best brands for resale value.
But does a Subaru really hold its value, and is it a smart investment?
Subaru’s Industry-Leading Resale Value
According to multiple automotive studies, including reports from Kelley Blue Book and ALG (Automotive Lease Guide), Subaru vehicles consistently rank high in resale value. This means that after several years of ownership, a Subaru will typically sell for a higher percentage of its original price compared to competitors. Whether you're buying new or used, this makes Subaru a solid financial choice.
Why Do Subaru Vehicles Retain Their Value?
Several factors contribute to Subaru’s exceptional resale value, including reliability, safety, and strong market demand. Here’s why Subaru stands out:
1. Exceptional Reliability
Subaru has built a reputation for manufacturing durable, long-lasting vehicles. Many Subaru models regularly exceed 200,000 miles with proper maintenance, which reassures buyers looking for a dependable used car. This reliability helps keep resale prices high, as buyers are willing to pay a premium for a vehicle that will last.
2. Standard All-Wheel Drive (AWD)
Unlike most other brands, nearly all Subaru models come with Symmetrical All-Wheel Drive as a standard feature. This gives Subaru vehicles superior handling and performance in various driving conditions, from heavy rain to snow and off-road terrain. Because AWD is often an expensive upgrade in other brands, the standard AWD in Subaru models makes them more desirable on the used market, further boosting their value.
3. High Safety Ratings
Subaru has long been an industry leader in vehicle safety. Many Subaru models consistently earn top ratings from the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA). Advanced safety features, like Subaru EyeSight Driver Assist Technology, make these vehicles more appealing to used car buyers who prioritize safety, helping to keep resale values strong.
4. Loyal Customer Base & High Demand
Subaru has one of the most loyal customer bases in the automotive industry. Owners who love their Subarus tend to buy another one, leading to consistent demand for used models. This high demand keeps used Subaru prices elevated compared to other brands that may suffer from higher depreciation.
5. Fuel Efficiency and Practicality
Subaru models strike a balance between fuel efficiency and practicality, making them an excellent choice for a variety of drivers. The combination of all-wheel drive capability, efficient engines, and spacious interiors means that Subaru appeals to outdoor enthusiasts, families, and commuters alike. Practicality is a key factor in vehicle resale value, and Subaru checks all the right boxes.
Make a Smart Investment with Subaru
Whether you're looking for a vehicle that will serve you well for years to come or one that will retain strong resale value when it’s time to upgrade, Subaru is a brand you can trust. If you’re interested in experiencing the reliability, safety, and AWD performance that set Subaru apart, visit us at Hawk Subaru today to explore our new Subarus cars and pre-owned inventory.
Find out why so many drivers choose Subaru—and why they hold onto them for so long!
