What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Hawk Subaru

Subaru and Hawk Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Hawk Subaru + Fox River Cancer Center 07-09-19  –  Michelle M

It was a hot, sunny day, and the cool air from Fox River Cancer Center was refreshing for patients and visitors as they entered the facility. Warm, smiling faces greeted all of those who came toward the reception desk that day. One group of people were making a donation for the patients. Representatives from Hawk Subaru and The Leukemia & Lymphoma Society approached with boxes of blankets for those receiving treatments.This donation was being made through a partnership between the two organizations, made possible because of the Subaru Loves To Care program. The cozy blankets were accompanied by messages of hope cards that had been filled out by members of the community and Hawk Subaru staff. The staff of doctors and nurses from Fox River Cancer Center were thrilled with the donation and happily posed for a photo with the Hawk Subaru team. Also appreciative was a patient, Marilyn. She remarked that some days she feels chilly during treatment and she often forgets to bring a blanket from home. Everyone was glad they could spend a few minutes discussing the beautiful view of the Fox River with Marilyn, and wish her well in the coming weeks. Many thanks to everyone at Hawk Subaru and Fox River Cancer Center, not only for a memorable day, but for supporting the LLS mission to cure blood cancers and improve the quality of life of patients and their families.

Hawk Subaru/Illinois CancerCare Foundation 6/26/17  –  Kate K

Illinois CancerCare Foundation is a great facility in a beautiful area. We were able to meet 3 different patients that were receiving chemotherapy and give them their blankets and craft kits. The patients loved the hope cards as well. Subaru is a great company that is so charitable, and Hawk Subaru was great to work with.