What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Hawk Subaru

Subaru and Hawk Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Hawk Subaru + Fox River Cancer Center 07-09-19  –  Michelle M

It was a hot, sunny day, and the cool air from Fox River Cancer Center was refreshing for patients and visitors as they entered the facility. Warm, smiling faces greeted all of those who came toward the reception desk that day. One group of people were making a donation for the patients. Representatives from Hawk Subaru and The Leukemia & Lymphoma Society approached with boxes of blankets for those receiving treatments.This donation was being made through a partnership between the two organizations, made possible because of the Subaru Loves To Care program. The cozy blankets were accompanied by messages of hope cards that had been filled out by members of the community and Hawk Subaru staff. The staff of doctors and nurses from Fox River Cancer Center were thrilled with the donation and happily posed for a photo with the Hawk Subaru team. Also appreciative was a patient, Marilyn. She remarked that some days she feels chilly during treatment and she often forgets to bring a blanket from home. Everyone was glad they could spend a few minutes discussing the beautiful view of the Fox River with Marilyn, and wish her well in the coming weeks. Many thanks to everyone at Hawk Subaru and Fox River Cancer Center, not only for a memorable day, but for supporting the LLS mission to cure blood cancers and improve the quality of life of patients and their families.

Hawk Subaru/Illinois CancerCare Foundation 6/26/17  –  Kate K

Illinois CancerCare Foundation is a great facility in a beautiful area. We were able to meet 3 different patients that were receiving chemotherapy and give them their blankets and craft kits. The patients loved the hope cards as well. Subaru is a great company that is so charitable, and Hawk Subaru was great to work with.